Director, Digital Engagement

Director, Digital Engagement

About Leadership for Educational EquityLeadership for Educational Equity is a nonprofit leadership development organization inspiring and supporting a network of civic leaders to eradicate the injustice of educational inequity.Through one-on-one coaching, fellowships, workshops, and resources, LEE works to develop and inspire its members individually and collectively, across all disciplines – as policy makers, advocates, elected leaders and community organizers. LEE membership is free and currently open to all TFA corps members and alumni. LEE believes that when a diverse group of leaders, grounded in their classroom experience, are in leadership roles, they will serve as a transformative force for and with students, communities and the broader movement for educational equity.LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. LEE is honored to have been selected as a LATINA Style 50 Award recipient and a When Work Works award recipient. We are also an Employer of National Service. If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more, please visit educationalequity.org.Position Summary:The Director, Digital Engagement is a central communications project manager and strategist, managing a small subteam in leading a substantial, high-volume email marketing program targeting measurable outcomes for national and regional audiences. The Director will bring exceptional experience leading, planning and implementing email marketing strategies. Additionally, the Director will develop and plan organization-wide email and SMS engagement strategy and policies, and plans for evolving the LEE website and web-based experiences on related, emerging platforms. The Director leads, manages and tracks the Communications Team's engagement campaigns and metrics, develops and manages thematic content plans, designs and evolves content development and approval workflows.  The Director also evolves systems for data-driven improvements to content campaigns through A/B testing and a continuous cycle of improvement. The Director proactively identifies opportunities to innovate, build capacity, connect strategies  and streamline processes, working closely with two other directors in aligning email, SMS and web strategies with the social platform, digital advertising and experimental engagement strategies led by a co-director toward a strategy that aligns the LEE brand across platforms and experiences.A "planning and doing" role on a small Communications (Comms) team, the director will liaise effectively with other members of the Comms teams to plan and evaluate communications support, and play a leadership role  in content creation and implementation. The Director will manage a subteam that includes two full-time staff members and at least one part-time support staff. The Director works closely with LEE’s technology team to develop and implement strategies that maximize the Salesforce data back-end and integrated marketing cloud programs (Pardot) for effective email campaigns. The team will make data and data-derived insights available across the organization, building common awareness of best practices and learnings derived from campaigns.Position Location: Flexible; Washington DC, New York, Chicago, California, Texas preferred.Travel Requirements: 10%; Travel for internal team meetings during regular operationsResponsibilities:Lead the development of digital engagement strategies for email, SMS & Web (70%)Develop engagement strategies that drive measurable outcomes in deep alignment with LEE’s annual goals, and the goals of internal LEE teams Generate and execute engagement strategies, messaging campaigns and initiatives using email, SMS and web innovations to scale LEE’s work and drive deeper, increasingly timely and targeted engagement Lead development and implementation of email campaigns targeting strategic audience segments Lead channel and message strategic testing - establishing communications tracking tools and maintaining/reporting data on success and learnings from measurable engagement outcomes Develop expertise over Member Journey Mapping and lead the organization in accomplishing goals through communications tools that are well-informed by member insights and communications performance dataTeam management  (20%)Assemble, retain and develop an effective, diverse team, including supporting team members in setting a compelling vision for their work, establishing measurable, ambitious, and feasible goals that map to that vision, and tracking progress towards those goals Provide day to day leadership to a team including a manager, coordinator and at least one temporary staff member in developing and delivering innovative strategies, building/sharing testing and data insights across functions, and evolving the communications practice in an ongoing cycle of innovation.Cross-team collaboration (10%)Engage across the Communications Team with team co-directors to drive deep collaboration across communications efforts resulting in integrated strategies that connect email journeys with social, blog storytelling and external-facing communications Partner deeply with the Technology Team to evolve platform strategies, learn together and plan innovations Build and share tools (templates and scalable resources) and build capacity across LEE to implement best practices, and disperse content development Minimum Qualifications:6 years of relevant work experience At least 2 years leading digital strategy with a focus on email marketing Bachelor’s Degree Strong written and verbal communications skills Strong understanding of email marketing tools Experience working with email CMS and building/administering content in multiple CMS environmentsPreferred Qualifications:Expertise in A/B testing and message development over email Experience in designing and deploying complex automations and planning reflexive content over web, email and SMS Advanced training in Email CMS (Salesforce/Pardot focus preferred) Strong experience communicating and collaborating within a geographically dispersed team Strong, demonstrated commitment to diversity, equity & inclusion Deep passion for educational equity and belief in LEE’s mission and theory of change