Director, Creative Marketing & Engagement

Director, Creative Marketing & Engagement

About Leadership for Educational EquityLeadership for Educational Equity is a nonprofit leadership development organization inspiring and supporting a network of civic leaders to eradicate the injustice of educational inequity.Through one-on-one coaching, fellowships, workshops, and resources, LEE works to develop and inspire its members individually and collectively, across all disciplines – as policy makers, advocates, elected leaders and community organizers. LEE membership is free and currently open to all Teach For America corps members and alumni. LEE believes that when a diverse group of leaders, grounded in a commitment to equity, are in leadership roles, they will serve as a transformative force for and with students and communities.LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. LEE is honored to have been selected as a LATINA Style 50 Award recipient and a “When Work Works” award recipient. We are also an Employer of National Service.If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more, please visit educationalequity.org.Position Summary:The director, creative marketing & engagement is a creative marketer, producer and strategist who brings innovative  thinking to engaging and activating member audience segments. The director will develop fresh approaches to bringing unengaged LEE members into engagement with LEE and the network. The director will envision and create new products and experiences aligned to LEE and the comms team’s strategic priorities.Position Location: FlexibleTravel Requirements: 10% for regular team meetings once regular travel resumesResponsibilities:Re-engagement and cultivation of lapsed membership base (40%)Serve as segment lead for “reengaging” segments of the LEE member audience -- Developing member insights and targeting for lapsed members Tracking data to determine progress to goal, appropriate next steps on the member leadership journey Develop and deploy cross-channel marketing strategies (ie: creating ads, digital experiences) in partnership with communications team and program team partners to bring lapsed members to engagement with LEE and the LEE networkPartnering regularly across LEE program and regional teams to develop content ideas and exercising expert judgement to develop brand-aligned content plansDevelop, implement and evolve products that clarify and engage LEE members with the value of LEE membershipCreative digital content development and production (40%)Design, pilot and implement digital products, experiences and offerings in alignment with the communications team’s strategyLead the design and implementation of LEE’s podcast strategies Producing the Leaders’ Table Podcast, in partnership with manager, storytelling Evolve additional podcast products and strategies Produce select LEE national virtual events and forumsCross-team strategy and alignment (10%)Host streamlined planning spaces to align strategies deeply with LEE regional and national marketing priorities, connecting through data measuring impact on member movement on the LEE leadership ladderAdditional  projects as assigned (10%)Additional creative projects as identified Minimum Qualifications:5+ years of relevant professional work experience 3+ years experience in digital communications and marketing Bachelor’s Degree or commensurate work experience Exceptional creative production experience across video, virtual event and web-based  products Experience  working across complex organizations requiring tact, diplomacy and trust Excellent writing and production skills Strong, demonstrated commitment to diversity, equity & inclusionPreferred Qualifications:Experience developing digital content, including podcasts and live virtual forums Experience developing creative marketing campaigns leveraging video, landing pages and other tools Exceptional curiosity, creativity and willingness to experiment across multiple digital tools Ability to effectively communicate and collaborate within a geographically dispersed team Deep passion for educational equity and belief in LEE’s mission and theory of change