Director, Strategic Marketing and Operations

Director, Strategic Marketing and Operations

Position Summary:The Director, Strategic Marketing and Operations is a brand new role designed to support the recruitment and onboarding of members from our new partnerships, including, but not limited to: New Leaders, Public Allies, Urban Teachers, Congressional Hispanic Caucus Institute, and Latinos for Education. The Director is responsible for the cultivation and onboarding of new members through the development and implementation of effective marketing and engagement strategies. Using both proven and new strategies, the individual will plan, direct, coordinate, and implement LEE’s new member onboarding and engagement and will be evaluated on the effectiveness of these strategies. The Director will ensure people, processes, and technology are implemented allowing for the marketing, recruitment and onboarding of new members to scale for impact. The Director will report to Senior Director, Partnerships and will work closely with a fellow Director to design and execute the strategy to market registration, onboarding and early engagement opportunities with the goal of increasing overall membership and increasing brand awareness, awareness of programmatic offerings and affinity with LEE. The Director will also work closely with the partner organizations and LEE regional and national teams (as of August 2021, 7 partner organizations).Position Location: FlexibleTravel Requirements: 30%, regional recruitment and/or marketing events and team and/or org-wide retreats and planningResponsibilities:Membership Registration & Onboarding (55%)
  • Collaborate with the Marketing & Communications team to ensure coherence, collaboration and efficiency with our overall organizational brand strategy
  • Communicate through multiple channels with diverse audiences to deliver a compelling, engaging message tailored to their motivations and interests
  • In collaboration with the Senior Director, Partnerships and partner organizations, develop and implement a member registration strategy designed to increase the total membership count with proportional representation across partners
  • Lead design and facilitation of registration events and experiences
  • Collaborate with the Senior Director, Partnerships and other LEE teams (e.g. Regional Impact, Marketing & Communications) to manage, design and support marketing for member registration events
  • Collaborate with the Senior Director, Partnerships and other LEE teams (e.g. Regional Impact, Marketing & Communications, National Impact teams focused on early pipeline development) to market and recruit for early member onboarding/programming designed to increase affinity and later engagement with LEE
  • Support partner organizations in creating marketing materials for members to understand, navigate and connect to LEE development and supports
Partnership Marketing & Communications Operations & Infrastructure (30%)
  • Project management for the strategy development, content development and execution of strategies listed above
  • Primary liaison with LEE Marketing & Communications teams; liaison with Leadership Development & Design (LDD) and/or Regional impact (RI) designers/facilitators as needed for the design and facilitation of recruitment events
  • Primary liaison with Marketing & Communications teams from partner organizations (as needed and as directed by Senior Director, Partnerships)
  • Collaborate with Strategy, Technology and the Marketing & Communications teams to develop and implement data collection, reporting/dashboards and analytic routines to measure the effectiveness of pre-membership, membership registration and post-registration marketing strategies
  • In partnership with the Senior Director, Partnerships ensure learning, insights and progress for marketing and recruitment efforts are shared across LEE teams (and partner orgs as appropriate)
  • Work across teams to plan, execute, and improve strategy, using data-based tools to identify gaps, patterns, and opportunities within campaigns and develop solutions to achieve outcomes.
New Member Recruitment & Marketing (15%)
  • Support the implementation of new member recruitment and marketing campaigns
Minimum Qualifications:
  • Bachelor’s degree or commensurate years of work experience
  • 6 years relevant, professional experience with 4 years multi-media marketing experience
  • Strong event and experience design skills
  • Exceptional project management experience and attention to detail with multiple priorities
  • Proven skills and ability to, through multi-channel marketing campaigns, grow, engage, and retain membership, define membership benefits, and work with staff to maximize member value from existing benefits
  • Proven ability to operationalize data collection and analysis systems, tools, and routines
  • Exceptional analytical skills for gathering and interpreting member needs, interests, motivations and requirements
  • Superior oral and written communication skills, including in-person and virtual facilitation
  • Demonstrated strength and ability to work effectively across a diverse set of members and stakeholders
  • Strong membership service orientation as well as; knowledge of current and emerging trends in the membership field
  • Exceptional people skills, with demonstrated ability to work well across teams and to lead through influence
  • Strong, demonstrated commitment to diversity, equity & inclusion, and developing marketing strategies with a DEI lens
Preferred Qualifications:
  • Graphic design skills
  • Marketing experience within a membership organization
  • Experience with Salesforce
  • Experience with video content production
  • Ability to effectively communicate and collaborate within a geographically dispersed team
  • Deep passion for educational equity and belief in LEE’s mission and theory of change
Benefits and PayPay for this position is competitive and based upon relevant experience and cost of labor for your location. Please use the following link to learn more about compensation for this position: https://educationalequity.org/applicant-resources#sec3. In addition, LEE offers a  comprehensive benefits package that includes health, dental and vision coverage for spouses, families and domestic partners; employer-paid basic life and AD&D insurance and short and long-term disability insurance; a retirement package with employer match; family and parental leave benefits; generous paid time off and an organization-wide winter break between Christmas Day and New Year’s Day.An Equal-Opportunity Employer with a Commitment to Diversity Leadership for Educational Equity is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.An affirmative action-equal opportunity employer.The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.