Student Recruitment Specialist
REPORTS TO: Director of Site Operations Position SummaryEducation for Change is looking for dynamic and visionary team members who will engage students, families, staff, and community members to ensure high student enrollment and increased engagement with school sites. The Student Recruitment Specialist collaborates with school based student recruitment and enrollment leads to develop timelines, meaningful social media content, advertising collateral, and other planning materials critical for the success of each school’s enrollment targets. They know how to develop an effective student recruitment strategy based on data analysis, deep knowledge of the Fruitvale and Elmherst communities, and current trends in digital advertising. Responsibilities:OutreachCreate outreach timeline, and support site teams to initiate the site-led recruitment actions Manage/update database of preschools/middle schools/CBOs Build relationships with appropriate leaders at preschools/middle schools/CBOs Send flyers/brochures to partners annually for distribution to families Create master presentation materials for sites to customize Annually survey EFC families to develop and manage list of siblings ages 1-4 Recruitment/application managementCreate application management timeline, and support site teams to initiate the site-led application management actions Channel contacts generated by ads to the site recruitment leads Build scripts/Q&As for site staff for interested families Work closely with FilmTwist staff on content of advertising Track data on effectiveness of advertising campaign Analyze and report out on sources of student applicants Collaborate closely with Director of Data to analyze neighborhood demographic data and trends Marketing/brandingCreate social media campaign timeline, and support site teams to initiate the site-led social media postings Work closely with Director of Talent Acquisition on developing and curating a library of videos, images for recruitment, and high quality, compelling recruitment collateral Engage regularly with Director of Talent Acquisition, Chief Academic Officer, and social media champions at school sites to collect and develop content for interesting social media postings Work with the Superintendent and ensure her communications are shared via social media Ensure content on website remains current Required Qualifications:Possesses deep knowledge of East Oakland and its diverse communities Strong written and oral communication skills in English and Spanish Strong organization and time management skills Exceptional layout and design skills used to create captivating, meaningful social media posts and collateral Facility and an interest in social media as a tool for increasing engagement of community around EFC Ability to analyze and use data to inform recruitment strategy Strategic thinker who can collect and analyze best practices with respect to social media/student recruitment approaches and make recommendations to the Management Team and Site Leaders Strong collaborator EFC Core ValuesConnected- We continually work to build trusting relationships among students, families, staff, and the Oakland community at large. We are an all-hands-on-deck network driven by empathy. We value our collective identity and the individual identities of our community members and scholars such that we have a sense of collective ownership and responsibility for each other and for our scholars. Inclusive- We proactively disrupt predictable patterns of opportunity, power, privilege, and performance. We create an inclusive environment where multiple perspectives are not only valued but sought, where people from all backgrounds feel seen and heard and can thrive, and where we all feel a deep sense of accountability to our mission. Interdependent- Our success at every level is dependent on our individual and collective sustainability. To that end, we are transparent, creative, and collaborative problem-solvers who seek to build trusting relationships. We are curious and are open to new ideas while also putting systems in place to ensure continuity so that our employees can stay, grow, thrive, and help make good on our promise to our students and families. Learners- We support each other to develop and grow so that we can leverage our collective power, intelligence, and passion on behalf of our students. We lean on home-grown leaders who are rooted in our community. Individuals feel known and are provided opportunities to maximize their potential in alignment with their passions and goals.