Marketing Manager

Marketing Manager

Position Overview College Track seeks a strategic and creative Marketing Manager who is compassionate and fearless about equipping students from underserved communities to graduate from college. The Marketing Manager is responsible for successfully planning and executing marketing projects related to branding, marketing, and fundraising, that promote College Track’s brand awareness, revenue, and engagement objectives. This position will report to the Senior Director of Marketing & Alumni Strategy.Primary Responsibilities Include:Strategic Planning & Execution (75%) Under the guidance of the Senior Director of Marketing & Alumni Strategy, implement marketing strategies to build brand awareness, increase engagement, support program, and internal communication needs, and advance fundraising efforts. Oversee the design/production of marketing collaterals and digital assets (i.e., reports, one-pagers, brochures, banners, cards, presentations, social media graphics); conceptualize and create visual graphics. Implement a robust digital marketing strategy in close coordination with the communications team for both external and internal audiences; Review website analytics and make content updates on a regular basis to improve performance Lead the creation of email campaigns, including internal staff newsletters, stewardship communications, fundraising appeals, and event marketing; Inform and develop visuals for College Track’s social media channels and campaign-specific posts Update branding and graphics for internal and external-facing platforms, including Classy, CT Connect, ADP, and Zendesk Measure, track, and optimize the effectiveness of digital campaign performance Serve as marketing lead (and in some cases, project manager) for national and regional events; Collaborate with project owner(s) to identify marketing deliverables and develop a strategic work plan Manage the project timeline and oversee the successful production of all related deliverables, including product research, estimate procurement, and vendor selection Lead the development and organization of brand-aligned photography and video assets; Procure photographers, videographers, and video editors, negotiate and review contracts, and manage payment process for new and existing vendors•Execute the photoshoot/video participant procurement process in partnership with regional staff Create supporting documents, including project briefs, photography guidelines, logistics documents, video scripts, and background information. Manage all aspects of the final production process, including photography proof sheet selections, video edit reviews, and approval Assist facility and operations staff with site/office buildout and branding projects; Consult on architectural plans, including paint and finishes selections Collaborate with furniture vendor to make furniture recommendations and final selections Facilitate the production and installation of interior and exterior signage, wall graphics, branded banners, and moreManagement (25%)Ensure College Track’s identity and branding are consistent across all mediums; update and maintain knowledge management systems, including messaging and content resources, graphic design assets, and templates; enforce branding standards. Increase access to MarCom resources and support via Zendesk; monitor and respond to support requests on a daily basis, develop and maintain MarCom-related user guide articles and resource pages. Develop and manage relationships with external partners, including advertising agencies, graphic designers, photographers/videographers, and printers. Manage monthly expense reporting and vendor payments; submit vendor invoices, complete monthly credit card reports, and track spending against project budgets.Skills & Experience RequiredFirst and foremost, the Marketing Manager must embrace College Track’s mission to create a more just and equitable world, where every student has the opportunity to achieve a life of choice and opportunity. Additionally, candidates must possess the following qualifications:Bachelor’s degree required. Minimum five years experience in marketing, ideally from a non-profit, education institution, campaign or social enterprise. Excellent project management skills and attention to detail, including proactive and independent development of work plans, timelines, and budgets. Ability to set appropriate priorities, meet deadlines, manage multiple projects and relationships simultaneously. Digital marketing experience, particularly related to email campaigns, social media, SEO, website optimization, and event promotions. Strong eye for design and ability to create compelling designs as well as convey direction to graphic designers and other creatives. Intermediate to advanced experience with Adobe Photoshop, Illustrator, InDesign, and Canva. Working knowledge of print and promotional materials production with the ability to shepherd projects from concept to delivery. Strong decision making capabilities with the ability to prioritize incoming requests and projects. Comfortable giving and receiving constructive feedback to peers/staff. Demonstrated creative vision, critical thinking, and problem solving skills.Additional RequirementsCollege Track requires that the holder of this position be fully vaccinated against COVID-19, as defined by the CDC. College Track will review and consider requests for reasonable accommodation to this requirement. College Track will review all requests for reasonable accommodation and determine whether an accommodation can be provided based on the essential functions of the job. College Track may require information or documentation from an employee and reserves the right to request additional information or documentation in consideration of the request for accommodation.Compensation & BenefitsCollege Track offers a competitive, region specific, salary based on the organization’s compensation philosophy, which is grounded in market data.We also offer comprehensive health & welfare benefits and top of the market paid time off.To ApplyPlease upload a PDF resume and thoughtful cover letter with your application. We will only contact candidates chosen for further consideration. No phone inquiries please.