Communications Manager

Communications Manager

Position OverviewCollege Track seeks a smart, dynamic, and entrepreneurial Communications Manager, who is passionate about telling the story of unlocking every student’s potential through the power of a college degree. This is a full-time position at our national office in Oakland, California. In close partnership with the Vice President of Marketing & Communications and Director of Communications, the Communications Manager will be responsible for executing College Track’s communications strategies for internal and external communications. This role will promote College Track to all internal and external stakeholders including full-time and part-time employees, students, families, philanthropists, school districts, community groups, college and corporate partners, and media outlets. This role reports to the Director of Communications (or, if not hired, the Vice President of Marketing & Communications).The Communications Manager will be responsible for executing College Track’s communications strategy, leading the team’s digital media campaigns, and maintaining the organization’s communications resources. The Communications Manager will also support integrated marketing and communication products in tandem with the Marketing & Communications team, such as print publications, web presence, social media campaigns, email marketing, CEO communications, and event programs.College Track seeks candidates who are both creative and analytical, and possess extensive knowledge across an array of disciplines and platforms necessary to engage and expand the donor pool and media, improve student recruitment, and increase brand awareness within existing and new markets. This role is responsible for increasing College Track’s brand awareness with existing and new external stakeholders, and increasing student recruitment and philanthropic opportunities. College Track has grown at a rapid rate and will continue to grow in scale over the next four years—to a $40 million annual budget, 400 full-time and part-time staff, 5,000 students, 1,400 alumni, and 13 centers in five regions nationwide. In the context of this rapid growth, the VPMC will lead an internal communications strategy that will create a culture of transparency and inclusion rooted in College Track’s core values.Primary Responsibilities IncludeCommunications Department Management (10%)
  • Participate in Key Performance Indicators, and measure, track, and report success of marketing and communications tactics, working in tandem with our Organizational Performance department.
  • Contribute to the MarCom department’s strategic planning process, including annual budgeting, in conjunction with the org-wide annual planning process.
  • Proactively establish and maintain effective working relationships with all departments across the organization and external partners.
Communications Strategic Planning & Execution: Internal Communications (60%)
  • Maintain internal communications standards and best practices to ensure consistent and timely information is conveyed across the organization.
  • Leverage internal communications to create a vibrant culture where staff feel valued, appreciated, and informed, which, in turn, attracts and retains top-tier, mission-driven talent.
  • Lead subsections of the monthly All-Staff meetings and write and produce the monthly internal newsletters, by collaborating with department and project leads to create College Track branded, strategic content, consistent with internal best practices.
  • Maintain intake, assign tickets, and follow up on all internal communications requests via Zendesk
  • Maintain the internal communication plans for large, organization-wide initiatives, ensuring that staff understand they “what,” “why,” and “how” of major projects.
  • Serve as the communications thought-partner for the organization’s leaders, project owners, and teammates.
Communications Strategic Planning & Execution: External Communications (30%)
  • Implement College Track’s external brand and communications strategy to advance our mission on a National and Regional level.
  • Implement and maintain a strategic communications plan, informed by social justice and educational equity issues, to inspire current and potential external stakeholders to partner with College Track.
  • Develop, write, produce, edit, and maintain best-in-class external communications channels including, but not limited to, marketing collateral, website content, social media, newsletters, media outreach, and email campaigns.
  • Collaborate with the Senior Director of Marketing & Alumni Strategy on brand visual identity
  • Collaborate with the Director of Philanthropic Initiatives to ensure the Partnerships Team leverages our National marketing and communications strategies and tactics to achieve annual fundraising goals.
Skills and Experience RequiredFirst and foremost, the Communications Manager must be deeply passionate about College Track’s Vision for Impact: to produce college graduates, who maximize their potential, become role models in the communities, and inspire others with our approach and results. Additionally, candidates must possess the following qualifications:
  • Strong identification—personally and/or professionally—with our students’ life experiences and demonstrated commitment to social justice and educational equity.
  • At least 3-5 years of communications experience, preferably in corporate or employee communications, B2C communications, education, or social justice on a national level. Demonstrated expertise in digital marketing and social media campaigns, including the ability to leverage analytics to measure the effectiveness of marketing and communications strategies.
  • Exceptional and inspiring writing and communications skills; passion for word play and editing, with a strong eye for design and art-direction.
  • Proven track record in a fast-paced, high-volume, resource-constrained environment.
  • Strong decision-making capabilities, able to make complex decisions, and manage through ambiguity.
  • Superior project management skills, including the ability to lead others to manage work plans, timelines, and budgets; fastidious attention to detail.
  • Metrics-driven, entrepreneurial, growth mindset that informs strategy and tactical work.
  • Positive, proactive, solutions-oriented disposition with exceptional ability to collaborate with all levels of staff, across all departments in the organization.
  • High level of self-awareness, humility, and emotional intelligence; skilled at giving and receiving constructive feedback to and from direct reports and peers.
  • Highly adept at Constant Contact, MailChimp, Classy, Joomag, or other comparable digital platforms.
  • Adept at basic design skills using Canva, Adobe Creative Suite, or other comparable tools
  • Bachelor’s degree required; degree in marketing, communications, journalism, or related fields preferred.
Compensation & BenefitsCollege Track offers a competitive, region specific, salary based on the organization’s compensation philosophy, which is grounded in market data. We also offer comprehensive health & welfare benefits and top of the market paid time off.To ApplyPlease upload a resume and a thoughtful cover letter with your application. We will only contact candidates chosen for further consideration. No phone inquiries please.College Track works to remove barriers for first generation college students on their journey to college completion. Our commitment to removing barriers for first generation college students doesn't stop when college ends. While we hire great people from a wide variety of backgrounds, we especially encourage applicants who identify as first-generation college graduates to apply for open opportunities on staff.College Track is an equal opportunity employer fully committed to achieving a diverse workforce. College Track does not discriminate on the basis of race, age, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, or gender identity or expression.